Myofascial Release Marketing

by Walt Fritz, PT on February 22, 2012

I just completed posting another dozen or so new therapists listings to the Myofascial Release and Bodyworker Practitioner Directory. (sidebar: If you have not signed up for this free directory, what are you waiting for?) As I enter information for therapists and practices literally from around the world I am struck with the wide variety of training these therapists possess. I was trained in myofascial release in a sheltered world of thought. I had heard of other trainings but was told that all of these were inferior. It wasn’t until I broke from that trainer that I realized there were dozens of excellent and effective seminar lines out there teaching myofascial release to the world. Whether direct or indirect methods, with or without emotional work, myofascial release IS effective.

A few tips for therapists, when it comes to promoting your practice:

- Market your strengths, not the words “myofascial release” or your mentor’s name. I made this mistake the first few years of my private practice. I was out to convert every doctor in my city to the wonders of MFR, all the while attaching my teacher’s name to it as well. I quickly realized the general population does not care what it was that I did, or who I trained with. They cared about what I could do for them. My practice changed from the “Myofascial Pain Relief Center” to just the “Pain Relief Center”, and business grew. Know your strengths and make that your marketing tool. The name “Tulip Petal Therapy” may have great meaning to you, but it will be completely lost on someone looking for help.

- Today, a website should be considered mandatory. Place a professional photo of yourself on that website. There are many good sources for website design, but as I check out various sites across the country I see a few glaring flaws. Fix those spelling and grammatical errors. If your website design program does not show these errors, cut and paste your text to Word, or other similar word processor, and check for those mistakes. Have a friend proof read things. These simple to correct mistakes can turn off a potential client very quickly.

- While postcards, and similar mailings can be effective, consider switching to an online newsletter program, such as Constant Contact. By collecting email addresses from clients, you can reach out at any time. It also gives them an opportunity to share your newsletter with a friend, expanding your reach.

Simple tips, such as these, can make a difference.

For now,

Walt Fritz, PT

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I Need To Take HOW MANY Seminars To Become An Expert?

by Walt Fritz, PT on February 15, 2012

(Or, why does committing to this line of seminars feel like multilevel marketing?)

I think most of us have done this; start looking into a line of continuing education seminars and wonder why so many courses are needed? Then you start doing the math. “No way am I going to pay that much to learn that work, just to be classified as an expert or become certified”. Some seminar lines make it less painful ($100 a month for life) to become “certified”, and just what does certification give you? Others rely on more subtle practices of coercion, once they get you to the first class. (been there, done that). Don’t get me wrong, there is much to be learned from every teacher.

So, how many seminars WILL it take you to become an expert? For those of you who have been around for a while, you know there is no answer to this question. Some therapists pick up things (therapy or otherwise) very quickly, while others require lots of repetition (Oh, did I mention those classes you can re-take that seminar again and again for half price???). It does all feel a bit like a used car lot, at times.

Certification matters little to most therapists, unless you are the type who needs those extra initials after your name to find your self-worth. And those who see the carrot at the end of the stick as being able to call themselves an expert ______ therapist by completing all 15 seminars, I say “go for it”. To all of the rest of you, forget the titles. Learning myofascial release, or other modalities, is a process of being introduced to the work, including the importance of “Feel”, along with a few core techniques to get you started, then finding the courage to actually begin to use it. Many fail in this last aspect, and return to another seminar, hoping to regain the magic once again. It does work for some, but it need not be this way.

Remember that feeling you have when you leave many seminars, the feeling that you can help just about anyone right now? What causes that feeling to fade? It doesn’t for everyone, but does for many. I would say that it fades for those who do not immediately put the new found principles into practice. Certainly you will still have a lot to learn, both from yourself and your patients, in addition to more coursework, but you are the key, not the teacher.

I’ve gotten a few emails over the years asking if I offer a certification program or asking why I do not offer a lot more seminars. The answer is easy; I don’t think it needs to work that way. Take a training from someone you trust, someone who can teach you the basics of the work. If it feels like the first seminar is more of a sales pitch for future seminars, be wary; they often are. And, certification…certification to whom? There is no requirement to be certified to practice myofascial release, so why offer it?

The expert is typically self built, not made by spending money.

For now,

Walt Fritz

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Lessons From Bruises

February 8, 2012

The palpatory sense that good therapist develops never ceases to amaze. This sense of feeling or seeing inside is the basis of my therapy and my Foundations in Myofascial Release Seminars. I’ve written about touch frequently, but a revisit is in order. Many years back a retired professional football player was referred to me for [...]

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Organ Prolapse and Myofascial Release

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One of the many things I love about my work is the opportunity to interact with and treat a very wide variety of conditions. If I dealt with nothing but low back pain all day/every day, I would be bored rather quickly. Women’s health issues have always been a strong part of my practice, including [...]

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How ……..Can Wreck Your Body

January 18, 2012

  A recent New York Times article, titled “How Yoga Can Wreck Your Body“  has gotten a huge amount of coverage around the internet. Posts from some people are accompanied by an “I told you so” while those from others call it junk journalism. Whichever your belief, it is an interesting read and, to me, [...]

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A New Perspective, Part 2: Humility

January 6, 2012

This blog first appeared on my MassageMagazine.com blog.   I opened my blog series with a few comments regarding what make my “brand” of myofascial release different, or new. Over a few posts, I want to elaborate. And, I believe that the concept of humility is a great place to start. What does humility have [...]

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For what do YOU wish to be known?

December 29, 2011

This blog post originally appeared on my new MassageMagazine.com Blog.   Massage therapists and body workers have a vast number of reasons for doing what they do. Your list would be different from mine. Long ago I realized what I was very good at and what I wished to specialize in; treating pain. When I [...]

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Growth of a Group and Fishing for Followers

November 30, 2011

Just a few quick thoughts as I finish up December’s MFRmail Newsletter. I had an online interaction a few days back with a former associate. Apparently, I am “fishing for followers” by posting invitations on various Facebook groups. The invitations are for interested therapists to join the Myofascial Release Forum (The Open Minded Forum – [...]

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Seeing Inside

November 15, 2011

Many times in the past I’ve marveled at a blind person’s ability to read Braille. I’ve passed my fingers over the raised characters many times while waiting for an elevator, etc., and wondered how a person can develop the sensitivity to distinguish those small dots to create meaning. Then, this morning, I was working with [...]

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The Hook Into The Feel

October 11, 2011

One of my latest blog post on “The Feel” generated quite a bit of interest. This is flattering, but not surprising, as I truly feel that teaching the Feel of soft tissue restriction is a lost art, one that is not covered in most schools or continuing education. But the connection that you make with [...]

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